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  • Writer's pictureMike Todaro

*Content is King*

While placement is crucial, the content displayed on your digital signs is equally significant. Here's a nuts-and-bolts approach to creating effective content:

1. *Clarity:* Keep messages concise and easy to read. Use large fonts and high-quality images or videos.

2. *Variety:* Rotate content regularly to avoid visual fatigue. Keep it fresh with promotions, news, testimonials, and entertaining elements.

3. *Call to Action:* Encourage your audience to take action, whether it's making a purchase, signing up for a newsletter, or engaging with your social media channels.

4. *Branding Consistency:* Maintain consistency with your brand's colors, fonts, and messaging. It reinforces your identity and creates a familiar environment for customers.

5. *Measurement:* Use data and analytics to assess the performance of your digital signage. Monitor what content resonates with your audience and adjust accordingly.

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